Client Case Study
Beacon went from one call a month to twenty
A twenty-year-old family property management company in the Denver metro that had never done marketing. Four-plus years with Goodjuju later, Kerri Ziegler calls it the best decision they've ever made.
per month
their website
at five stars
in search results
The numbers that actually moved
Beacon ran for two decades on word of mouth alone, so the baseline here is what zero marketing looks like. Every figure comes from Kerri's own account, on camera.
Phone calls
Website traffic
Reviews & reputation
Twenty years of word of mouth, then the phone started ringing
Kerri Ziegler and her mom have owned Beacon Property Management in Littleton, Colorado for twenty years. In all that time, they had never done any marketing. In Kerri's words: "When we opened Beacon Property Management, we didn't do any kind of marketing at all."
The cost of that showed up everywhere an owner might look. When people searched for property management in Denver, Littleton, or Aurora, Beacon sat far down the results. The website drew ten to fifteen visits a month, the phone rang about once a month, and their Google profile held two reviews at a two-star average, which is a hard first impression for a company that does good work.
Goodjuju found Beacon, not the other way around. Landon reached out cold, and Kerri admits she wasn't interested at first. What changed her mind was the specialization: "When Goodjuju contacted me, they already knew about my business... they were already a step ahead because they knew how they could help me." She passed on another marketing company and signed with Goodjuju instead.
The work covered three fronts. A full website redesign made the site professional and easy to use. Local SEO went after the Denver, Littleton, and Aurora searches where owners actually look. And a review program rebuilt their Google reputation from the ground up.
Over four-plus years together, Beacon climbed roughly seventy positions in search. Website traffic went from ten to fifteen visits a month to seven hundred. The phone went from about one call a month to about twenty. Kerri's own reaction on camera: "I mean, that's impressive. It's really impressive."
The reputation turned around just as completely: from two reviews at two stars to sixty reviews at five stars. And whenever Beacon needs a site change, it's done within twenty-four hours. "It's never been a problem at all. I just can't say enough nice things about them."
No corporate funnel: "Landon was the person who contacted me and he's always been my contact. He's the founder of the company... it's never like he got my business and then just disappeared." Five years in, Kerri still works directly with the founder.
The work behind the ringing phone
Website redesign
A full rebuild that made the site professional, user-friendly, and worth the seven hundred visits a month it now receives.
Local SEO
Rankings work across Denver, Littleton, and Aurora that moved Beacon up roughly seventy positions to the top of the list.
Review & reputation
A review program that took Beacon from two reviews at two stars to sixty reviews at five stars on Google.
24-hour turnaround
Site changes handled within a day of the request, every time, for over four years. Kerri's words: "It's never been a problem at all."
Hear it from Kerri
A little over three minutes with the co-owner of Beacon Property Management.
Kerri Ziegler, in full
My name is Kerri Ziegler. My mom and I own Beacon Property Management, and we've been running the business for twenty years. Goodjuju actually found us. We weren't really in the business to market. When we opened Beacon Property Management, we didn't do any kind of marketing at all. Landon reached out to me and I was like, okay, I'll talk to him. I wasn't really that interested at the point. But the more I started talking to Landon, I was really impressed with what he had to say. So I decided not to go with the other marketing company.
What really attracted me to Goodjuju was that they specialize in property management and helping property management firms get out there and get noticed. When Goodjuju contacted me, they already knew about my business. They already knew what I did. They knew about property management. So they were already a step ahead because they knew how they could help me. They really redesigned our website for us and made it more user-friendly, and it looks more professional. We were really down low when people would search for property management companies in Denver, in Littleton, or in Aurora, and they were really able to help get us up on those top lists.
We've been with Goodjuju for probably about four years, maybe five, and we've seen a pretty good difference. They've moved us up seventy positions. We used to get probably one phone call a month. Now we're getting about twenty phone calls a month. But what's really impressive is that we used to only get maybe ten to fifteen hits on our website. Now we're getting seven hundred hits. I mean, that's impressive. It's really impressive.
Working with Goodjuju has been really easy. They are so friendly and responsive. Anytime we've ever had to have them make a change to our site, it's done within twenty-four hours or less, and it's never been a problem at all. I just can't say enough nice things about them. They also manage to get our reviews out there. We only had like two reviews. They were able to get our reviews up to sixty. Now we have sixty reviews, and we went from a two-star review to a five-star review.
They are a small group. I've only worked with two people there, just Landon and Jivko. That's another thing I really liked about them. It was really refreshing that Landon, being the CEO and the founder of the company, is the one who originally reached out to me. A lot of times when you hear from a company, you get contacted by somebody, but then you're funneled through a big corporation. That's never been the case. Landon was the person who contacted me and he's always been my contact. If I ever need anything, I can still go to Landon. It's never like he got my business and then just disappeared.
If you're a property management company and you're even thinking about doing any kind of marketing or any changes to your website at all, I personally wouldn't hesitate to use Goodjuju. It's been a life changing experience for us, honestly, for our company. It was the best decision we've ever made.
Never done marketing? Neither had Beacon.
We work with residential property managers only. Get a free, no-pressure analysis of your website, rankings, and reviews, plus a clear picture of what growth could look like. Our website pricing is public, too.
Month to month. No contracts. Built by people who ran a PM company to 172 doors.
Start With Your Free Custom Video Analysis and Game Plan
Check out the responses from others after their video analysis:
