Client Case Study
BPM Chattanooga went from zero online presence to closing new leads every month
Chanda Strickland started with no website, no reviews, and no reporting. Years later, in one of the smaller property management markets Goodjuju serves, she's now closing 3-5 new owner leads a month — real, consistent growth for a market this size.
Building from nothing, in a smaller market
When Chanda started BPM Chattanooga, she had just launched the business — and had no online presence at all. No optimized website, no history of rankings, nothing for prospective owners to find her by.
She also wasn't requesting reviews from owners or tenants, so even the good work she was doing for clients wasn't showing up anywhere online.
Goodjuju built out a much more robust online presence from scratch, then layered in a real review-generation process — something Chanda simply hadn't had time to run herself.
Along the way, she's gotten monthly reporting on exactly where her rankings stand and what's happening behind the scenes to move them, plus a recent upgrade to a higher level of service.
Since the subscription upgrade, Chanda says leads have picked up meaningfully — she's now closing 3-5 new owner leads a month, which she calls a huge deal for her business.
Goodjuju isn't her only source of marketing, but she says it's consistently the channel bringing in the most new clients — on top of years of monthly transparency into her rankings and what's driving them.
Small market, real results. Chattanooga is a smaller property management market than most of our case studies — 3-5 closed leads a month here is the same kind of meaningful growth that looks like bigger numbers in a bigger city.
Website, SEO, and reviews — built from zero
Website & Online Presence
Built a professional website and full online presence for a business that started with none of it in place.
Local SEO & Transparent Reporting
Monthly reporting on rankings and exactly what's happening behind the scenes to move them — so Chanda always knows where things stand.
Review Generation
Chanda wasn't requesting reviews before Goodjuju; we built that process in and helped bring in reviews she badly needed.
Chanda Strickland on building an online presence from scratch
Hear what it took to go from zero online presence to a steady, meaningful stream of new owner leads in a smaller market.
"A huge deal for us"
It's been several years now since I went with Goodjuju. I chose them because they had a good online presence themselves, and it felt fair and credible. When I started, I had just launched my business and didn't really have any online presence at all — Goodjuju took the reins on that and helped me build a much more robust online presence.
More recently, they've also helped me get in some reviews, which were much needed. We didn't have a lot of reviews, and honestly we weren't really requesting them, so Goodjuju was able to help us with that too.
I can't really compare Goodjuju to other SEO companies since they're the only one I've used, but I've been very pleased with the reporting — all the information you get on a monthly basis, seeing how you're ranking, and exactly what they're doing behind the scenes to make those rankings higher.
I don't have the exact numbers from when we first started, since we've been with Goodjuju for several years now. What I do know is that we recently upgraded our subscription, and we've gotten so many more leads coming in since.
We're closing probably three to five leads a month now, which is a huge deal for us. Goodjuju isn't the only marketing we have for leads, but it does seem to be the one doing the most to bring in new clients.
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