Client Case Study
Traverse Property Management quadrupled owner leads and hit a 38% closing ratio
After two and a half years stuck on 3-7 leads a month with another SEO provider, Jon Beaman switched to Goodjuju — and started averaging 15 new doors a month instead of chasing his old 10-door goal.
The numbers behind the switch
Three metrics tell the story: lead volume, door growth, and the review base that keeps feeding both of them.
Property owner leads / month
New doors added / month
Google reviews
From a lead-flow rollercoaster to a real pipeline
Jon had spent two and a half years with another SEO and marketing provider, doing everything right on paper — building out online reviews, filming video content across the business, following every recommendation he was given. The problem was results. Lead flow was a rollercoaster: three property owner leads one month, seven the next, then back down to three or five — never enough volume to actually grow the company.
To keep the pipeline moving at all, Jon was showing up in person at investor meetings just to get Traverse's name out there. He knew something had to change, so he decided to pivot.
Since partnering with Goodjuju, Traverse has been showing up consistently in the local map pack — Jon says he now asks every new caller how they found the company, and search rankings are the answer far more often. Goodjuju also runs ongoing campaigns to Traverse's existing owner and tenant base, turning good experiences into online reviews instead of letting them go unspoken.
Just as important to Jon: the team behind it. Where his old provider felt disjointed — requests bouncing between people, having to re-explain the same issue to someone new — Goodjuju responds in minutes and stays unified on what's going on, without Jon having to manage the hand-off himself.
Owner lead volume has jumped from an inconsistent 3-7 a month to more than 20 a month, and Jon's closing ratio is now sitting at 38% — the highest he's ever recorded.
His goal had always been 10 new doors a month, a number he'd never hit with his previous provider's lead flow. Since switching to Goodjuju, Traverse is averaging about 15 doors a month — roughly 1.5x that original goal — while Google reviews have grown from 79 at 4.8 stars to 123 at 4.9 stars.
Almost too responsive. Jon says he wonders if the Goodjuju team ever sleeps — messages typically get a reply within minutes, not days.
Website + local SEO, built around consistency
Local SEO & Map Pack Rankings
Built and optimized Traverse's local search presence so the company shows up consistently in Google's map pack — the answer Jon now hears most when he asks new leads how they found him.
Website Foundation
A property-management website built to convert the traffic those rankings bring in, not just look good sitting there.
Review & Reputation Growth
Ongoing campaigns to Traverse's current owner and tenant base turned real experiences into public reviews — 79 to 123, with the rating climbing from 4.8 to 4.9 stars.
A Responsive, Unified Team
One team that stays on top of requests and replies in minutes, instead of the disjointed hand-offs Jon dealt with before.
Jon Beaman on finally getting a real lead pipeline
Hear how Traverse went from a three-lead month to a 38% closing ratio — and why Jon says Goodjuju finally feels like a real team.
"Really stoked, and grateful for Goodjuju"
I decided to go with Goodjuju because I wasn't seeing a significant or stable amount of lead flow with my previous provider. I'd been with them for about two and a half years, working diligently on our online reviews and filming videos across the business — I did everything they suggested, and the needle just wasn't moving. I wanted to pivot, and I'm so glad I did.
The problem before Goodjuju was inconsistent property owner lead flow — three leads one month, seven the next, then back down to three or five. It wasn't a volume that could actually grow the company, so I was out visiting investor meetings myself just to get our name out there.
Since partnering with Goodjuju, we're showing up a lot more consistently in the local map pack, and our rankings have gone up significantly — I always ask new leads how they found us, and I hear it a lot more now. They're also great at running campaigns to our current owner and tenant base to get their experience into an online review, which is why we've gone from 79 reviews at a 4.8-star rating to 123 reviews at 4.9 stars.
Communication with the Goodjuju team is incredibly quick — I almost wonder if they ever sleep, because most of the time I get a response within minutes. It feels like I've actually got a team that can move fast, which is very different from my last provider, where requests got handed off and I'd have to re-explain the problem to someone new.
The leads have increased significantly, and my closing ratio is at 38% — the highest I've ever had given our lead volume. My goal has always been 10 new doors a month, and I'd never hit that with my old provider. Now we're getting more than 20 leads a month and averaging about 15 doors a month, almost one and a half times my original goal. Really grateful for Goodjuju and their team.
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