Every tool, every signal, every lever.
For those curious, we'll actually show you the full stack we use for our property management websites we build and each PM client's SEO campaign — the software, frameworks, and ranking signals that have allowed us to put our clients on the first page of Google for terms like property management [city]. Bookmark this post and run it yourself, or let us run it for you. We are an agency that specilizes in property management marketing only.
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SEO Experience
It isn't one thing. It's nine things, in the right order.
Crawlability & indexation
If Google can't render and index your pages, nothing else you're doing matters. That means a clean sitemap, no orphan pages, fast first paint, and no JavaScript gates on critical content.
Core Web Vitals
LCP under 2.5s, INP under 200ms, CLS under 0.1. We test against the highest benchmark for load time — the top 1% of property management websites — not 'average'.
Site architecture
Flat, logical URLs. Service pages organized by city. A well-organized blog by topic cluster instead of descending into chronological order. Thoughtful internal linking that funnels authority to the places it's most valuable.
Search intent & topical depth
Focus on search types — informational, navigational, transactional — and attempt to be the definitive resource on a given topic. Provide enough information that people think of you first when they perform a search for it.
Geo & service-area pages
One page per city (not per industry) that you actually manage, with real local content, real local schema, and real local case studies. No copying and pasting and changing the city name.
E-E-A-T signals
Experience, Expertise, Authority, Trust. Real bylines, real bios, real reviews, real awards. Real photos of real people.
Backlink profile
We actively pursue links from local news organizations, real-estate associations, vendors, and industry publications — rather than from so-called “directories”. As with almost everything else, quality is more important than quantity.
Brand & entity signals
Google now treats goodjuju as a real entity — branded search volume, knowledge panel, and consistent NAP citations across the web. Brand signals are part of how Google decides which sites to trust.
Local pack & map presence
Optimized Google Business Profile, high-quality citations, and a stream of recent reviews. Most leads come from the map, so map optimization gets the bulk of our time.
The majority of your future customers will never leave your map.
Owner looks up “property management [city],” finds a 3-pack with star ratings, and clicks. That's the entire funnel for the majority of leads — before they read a word of your homepage. Local isn't some chunk of your SEO for property managers — it is your SEO for property managers.
Google Business Profile, fully built
We maximize use of every field Google provides — categories, services, products, posts, Q&A, photos, attributes. Most PMs use about 30% of them. We use all of them.
Citations & NAP consistency
Keep your name, address, and phone number identical across 70+ online directories. Any discrepancy can chip away at your credibility and effectiveness. We help you correct the errors.
Reviews, on autopilot
Keep the review train rolling with a constant supply of new, keyword-enriched content from real owners and tenants. Send automated requests, use on-brand templates, and make sure you're always getting real responses.
Local content & landing pages
One real page for each service area. Neighborhood guides, market reports, local trend analysis, real case studies, real photos of real properties. Google can tell when you're faking it.
Local / home-services niche link building
Chamber of Commerce, Better Business Bureau, real estate boards, local sponsorships, vendor partners. The links from your zip code are more valuable than the links from any other location.
Nine layers. Every tool we run.
Keyword analysis
Map out every possible search term a property owner or tenant might use, score each for volume and competitiveness, and pick the ones worth ranking for. This is where the strategy starts.
Content creation
We review, optimize, and proof content such as briefs, drafts, and blog posts. Our approach is to write content first for humans, then for search engines, and finally to tag all entities, headings, and content targets that Google rewards.
Competitor analysis
Ever wonder what keywords your competitors rank for, where they get their backlinks from, or which pages drive their traffic? Now you can find out and build something better.
On-site SEO & audits
Crawl the site the way Google does. Look for every broken link, slow page, missing meta tag, thin content, and bad redirect. Fix the foundational issues before chasing links.
Local SEO & maps
Google Business Profile categories, citation cleanup, NAP consistency, and rank tracking by zip code. The single highest-ROI category for property managers.
Review generation & management
A constant stream of fresh, real, keyword-rich reviews on the platforms that actually matter. Automated requests, real responses, zero copy-paste.
Authority & link building
Local press, association memberships, vendor partnerships, guest posts on relevant industry publications, and digital PR. Links earned, not bought.
Analytics & reporting
If you can't measure something, you can't improve it. We track traffic, rankings, conversions, call tracking, and attribution — in one dashboard you'll actually read. We use GA4 and Search Console for traffic and rankings, CallRail for calls, Looker Studio for the dashboard itself, and Hotjar plus Tag Manager for behavior and event tracking.
AI and task management
We use AI the way a chef uses a knife — to move faster, not to cook the meal. Drafting, outlining, schema, code, prompt-driven research. Human-led, AI-accelerated.
A repeatable system, not a black box.
Audit & baseline
Includes full crawl, Core Web Vitals, on-page audit, review of presence for GBP, a citation scan, and a look at backlink profile. We show you where you are before we start getting our digital hands dirty to help improve your online presence.
Foundation & build
Architecture, schema, internal linking, geo pages, on-page optimization, GBP rebuild, citation cleanup. The unsexy work that 80% of agencies skip.
Content & authority
Cluster content, localised content pages, review automation, link earning, and digital PR. Plan, execute, measure, refine, repeat.
Compound & report
Monthly / Quarterly strategy calls, reporting, and ongoing optimization. 24/7 live real-time data available in our client dashboard. SEO is a flywheel — the more it spins, the harder it is to stop.
Read the work, not just the pitch.
In-depth PM SEO guide
Landon put together an end-to-end, step-by-step playbook for property managers — what to do first, what to do next, and what to ignore. The single best place to start.
Read our guide →How to win the map pack for local PM searches
The local SEO levers that actually move the 3-pack and put you in front of owner searches.
Read our guide →What other experts say about local SEO
Landon asked some of the top agency owners focused on local search what factor matters most for ranking. The answers aren't what most property managers assume.
Read our guide →Choosing property management keywords
How to figure out which search phrases to build your site around — and the framework we use to prioritize them by intent and competition.
Read our guide →The content strategy for PMs that actually works
How to build topical authority in your local property management space — what to write, in what order, and how to make it compound month over month.
Read our guide →The anatomy of good site design
How a property management site should be designed, component by component, in the order they matter. The why behind each one.
Read our guide →Stop bad tenant reviews. Get more 5-stars.
A breakdown of the “bad tenant review” pitfall every PM hits, and the exact system we use to win it and tilt your rating up.
Read our guide →Using low-risk guarantees
How to design and deploy low-risk guarantees that build owner trust without creating real downside, and how they increase conversion.
Read our guide →Show your fees in the open
Publishing your fees gets you better clients, builds E-E-A-T signals with Google, and weeds out the owners you didn't want to work with anyway.
Read our guide →The overall PM marketing plan
A behind-the-scenes look at the details of what's actually inside a working property management marketing plan — and where to start.
Read our guide →What property managers ask us about SEO.
Start With Your Free Custom Video Analysis and Game Plan
Check out the responses from others after their video analysis:
