OWNER LEAD BENCHMARK, FALL 2026
● Real data from 35 random Goodjuju clients
How many owner leads should your website get?
Put in two numbers from last month and see how your website compares to 35 property management companies we work with, using their real Google Analytics numbers. Then see what doing better would be worth to you in owner leads and doors.
1
Enter two numbers
Last month’s website visitors and owner leads.
2
See how you compare
Your spot among 35 random Goodjuju clients.
3
See what it’s worth
More owner leads, doors and dollars if you moved up.
Step 2: See how you compare
Enter your two numbers (or try the example) and this side fills in. For reference, the middle half of 35 random Goodjuju clients’ websites turned between 5 and 16 of every 1,000 visitors into owner leads.
How 35 random Goodjuju clients compare. Each dot is one of our client companies, measured July 8 to October 5, 2026. Further right means more owner leads from the same number of visitors.
WHAT 35 RANDOM CLIENTS SHOW
The same traffic can bring three times the owner leads
Two websites with the same visitors can end the month far apart. The difference is what the site does with the people who arrive.
8.9
owner leads per 1,000 visitors for the middle company
16.1 vs 5.0
the top 25% against the bottom 25%: about three times the owner leads from the same traffic
928 and 7
median monthly visitors and median monthly owner leads, each measured on its own
WHAT USUALLY MOVES THE NUMBER
Four fixes we see make the biggest difference
One clear next step for owners
Every owner page asks for one thing, like a rental analysis or a call, and asks for it more than once. When a page offers five choices, owners often pick none.
Proof before the ask
Reviews, results and how your fees work sit above the form, so an owner trusts you before you ask for their phone number.
Owner pages, separate from renters
An owner searching for a manager should never land on a vacancy listing. Separate paths keep each visitor on the page meant for them.
A short form on a fast site
Many owners find you on a phone. A page that loads quickly with a few fields loses fewer of them halfway through.
HOW WE MEASURED
Where these numbers come from
The data comes from Google Analytics for 35 randomly chosen residential property management companies that work with Goodjuju, from July 8 to October 5, 2026. We counted website visitors (Google Analytics users) and owner leads: forms tracked as a lead in Google Analytics at 27 companies, and visits to an owner thank-you page at the other 8. Phone calls aren’t included, and obvious spam traffic was removed.
Because these companies already work with us, the sample leans toward property managers who invest in their websites. A random set of companies would likely score lower, so treat the middle company as a fair bar, not a low one.
The dollar figures use your own inputs. The defaults ($180 a month per door, owners staying 36 months, one door per new owner) match the estimate in our client portal, and you can change all of them.
See the full lead source study →A SECOND SET OF EYES
Want to know why your number is where it is?
Send us your website and we’ll record a free video analysis: what’s holding your owner leads back, and what we’d fix first. Use it with us or on your own.