Client Case Study
Excellence Property Management grew leads 389% year over year
Their old website brought in zero leads. Two years later, it's what more than doubled the business.
(up from 100-120)
in two years
reviews generated
more than doubled
The numbers that actually moved
These aren't vanity metrics. They're the three numbers that pay the bills. Here's where Excellence PM started, and where two years of steady work took them.
Doors under management
Monthly website leads
Google reviews
A decade of operations, stalled by a website that didn't work
Mike Busch had run Excellence Property Management in the ultra-competitive San Jose Bay Area for over a decade. But twelve years in, his growth had completely stalled. He had a professional-looking website, built by another agency, and it generated zero leads. Not a trickle. Zero.
He'd been stuck at 100 to 120 doors for roughly four years. He had the operations, the team, and the market to grow, but no way to break through. The Bay Area is one of the toughest property management markets in the country, full of established players, deep ad budgets, and high owner expectations. And with fewer than a handful of Google reviews and no steady content, even when owners did find Excellence PM, there wasn't enough proof there to earn their trust.
Goodjuju started from scratch with a full rebuild. The old site came down, and in its place went one built to turn property-owner traffic into leads, with every page shaped around what Bay Area landlords actually search for: help managing single-family homes, multi-units, and investment portfolios.
Alongside it came a local SEO campaign aimed at the keywords Excellence PM's ideal clients were actually typing into Google. That meant location pages, service pages tuned for local intent, and content that put Mike's team forward as the property management experts in Silicon Valley. A dedicated review generation program turned years of happy owners into visible, searchable proof. And transparency was there from day one. Every week, a Goodjuju team member sent Mike a 7-minute video walking through exactly what had been done and what was coming next.
Within two years, Excellence PM went from 100 to 120 doors up to over 260 doors under management, more than doubling the portfolio. Lead volume climbed from essentially zero inbound leads a month to 15 to 20 qualified owner inquiries every month, a 389% jump year over year.
The review program brought in over 100 new Google reviews, which lifted their local search presence and gave prospective clients the confidence to reach out. More visibility led to more reviews, and more reviews led to more visibility. The two kept feeding each other.
A good problem to have: the new business eventually outgrew Excellence PM's old CRM. Mike had to move to a new system just to keep up with the inbound leads.
Four moves that turned it around
Conversion-first website
A structural rebuild, with every page designed around what Bay Area property owners actually search for and built to turn visits into form submissions.
Local SEO campaign
Location and service pages optimized for local intent, plus expert content that ranked Excellence PM where Silicon Valley owners were looking.
Review generation program
A steady push to collect Google reviews from happy owners. Over 100 new five-star ratings that lifted both rankings and conversions.
Weekly video transparency
Every week, a 7-minute walkthrough of new backlinks, published content, and ranking movement, so Mike always knew where his money was going.
Hear it from Mike
Two minutes with the president of Excellence Property Management.
Mike Busch, in full
I'm president of Excellence Property Management. We've been managing properties in the Bay Area for twelve years. I was looking at redoing my website, so I did a Google search and found Goodjuju out of Utah. They specialize in property management sites. I like to work with companies that are smaller and really customer-focused. Landon, their CEO, was very reachable, just phenomenal, and the communication was excellent.
I'd always had a website for the real estate and property management company, but we never received any leads. Goodjuju built us a new website, and then they put us on the map. Now when people search, they actually find us. They helped us get reviews with a review program, and now we've got well over a hundred positive reviews on Google. They know the little things that get us noticed.
We had a hundred, hundred and twenty properties when we started working with them, and now we're at two hundred and sixty, and that was inside of two years. To this day I'll get fifteen to twenty leads per month off our website, whereas two years ago I did not have one lead. The lead generation through the website is phenomenal.
Goodjuju has really changed the landscape of our business completely. We went from a smaller company to a mid-sized company at two hundred and sixty units. So much so that we've had to change our CRM to handle the amount of properties we've got. When I was on the program, I'd receive a video message from Jivko every week. It was really cool. A seven-minute video going through all the variables he was tweaking, the backlinks, how many new backlinks. Goodjuju does what works, and they know you've gotta do things organically.
I wouldn't consider any other website company, period. I have paid for SEO services before, and I've worked with other companies. Nobody has gotten me the results like these guys have. They truly do what they say they're gonna do, and they actually exceeded my expectations. That's pretty hard to do.
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