Client Case Study
PropertySourced went from 50 doors to 400+, powered by organic search
A Manteca, California property manager who went from referrals only to ranking #1 on Google, with owner leads that now come straight from search.
size (from ~50 doors)
month (from zero)
manager Manteca"
still growing
The numbers that actually moved
These aren't vanity metrics. They're the numbers that actually grow a property management company. Here's where PropertySourced started, and where a few years of steady work took it.
Doors under management
Monthly owner leads
Local search visibility
From referrals only to ranking #1 in his market
Paul Lopez had built a solid real estate brokerage in Manteca, California almost entirely on word-of-mouth referrals. Around 2015, he got serious about property management and launched PropertySourced as its own company. The problem showed up fast. Word-of-mouth doesn't scale a property management business.
As a newer name in the market, PropertySourced had no real online presence, no reviews, and no local search visibility. When a rental owner went looking for a manager, there was no reason to pick Paul's company over the established players who had been around for years. He needed a way to get found, and a reason for owners to trust him once they did.
Paul went online, typed in a few keywords, and found Goodjuju. What stuck with him was the follow-up. Landon sent back a personalized video introducing himself, and it made Goodjuju feel like a real person behind a real company before a single dollar changed hands. The team took the time to interview Paul and actually learn his business before building anything.
From there, Goodjuju built a conversion-focused website designed to highlight Paul's local expertise across Manteca, Lathrop, and Tracy. On top of it went a full local SEO program: Google Business Profile optimization, a review generation program, and hyper-local keyword targeting built to catch owners at the exact moment they searched for help.
Today, when someone Googles "property manager Manteca, California," PropertySourced is one of the top results. The Google Business Profile pulls in thousands of impressions a month, and owner leads have gone from essentially zero to 20+ every month, almost entirely from organic search and Google Maps.
Over four-plus years, PropertySourced grew from about 50 doors under management to more than 400, roughly an 8x increase. Just as important, the business shifted from depending on referrals to running on marketing it can count on, month after month.
Steady through a tough market: Paul credits Goodjuju's marketing for keeping PropertySourced growing through a rough stretch in real estate, while many agents around him were struggling.
Four moves that built the pipeline
Conversion-focused website
A user-friendly site built to highlight Paul's local expertise and turn visitors into owner inquiries. It draws real traffic every month and gives owners a reason to choose PropertySourced.
Hyper-local SEO
Keyword targeting and on-page work focused on Manteca, Lathrop, and Tracy, aimed at owners searching with real intent. It's what put PropertySourced at the top for "property manager Manteca, California."
Reviews and reputation
A review program that gave a newer company the social proof it needed, turning happy owners into visible trust signals for the next prospect who comes looking.
Google Business Profile
An optimized profile that now earns thousands of impressions a month and feeds leads straight from Google Maps, where local owners actually look.
Hear it from Paul
About three minutes with the owner of PropertySourced.
Paul Lopez, in full
I started getting really serious about property management around 2015 and 2016. Most of my business came by word-of-mouth referral, but I realized I needed to have a larger reach. When it comes to property management, you need a specialized product for your business. I went online, typed in a few keywords, and somehow found Goodjuju.
What I really remember about that experience is that Landon reached back out to me with a customized video, introducing himself. That really stuck out with me. It immediately built a level of trust that this was a real person behind a real company, offering a solution I was in need of. What I was after was a customized website that would highlight my company and help us stand out in my local market, plus an SEO manager who could help me get organic business. That is exactly what Landon and his team have done for me.
They took the time to interview me, get to know my business, and were patient in building out my website to highlight Manteca, Lathrop, and Tracy, the areas I serve. Right now, what's really great is that if you Google "property manager Manteca, California," I'm going to be one of the top hits you find. Every one of his team members represents Landon really well, so I have complete confidence working with Goodjuju, and when we send in a request, the response is pretty fast.
It's been about four-plus years that we've been working with Goodjuju, and the experience is consistent. We consistently get the results we're looking for. My Google business page is optimized, so I'm getting thousands of hits each month, and it's resulting in new business. When I first started with them, I had about fifty properties under management, and now we have over three hundred and fifty.
Without Goodjuju and their marketing efforts, through these rough times we've gone through in real estate, I might be struggling like a lot of the other agents out there right now. There's no question. It's a no brainer. We need Goodjuju as a partner. If you're a property manager looking to grow your business, or you're just getting started, I would certainly reach out to Landon and his team and find out how they can help you.
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