FROM LANDON AND THE GOODJUJU TEAM
Guides for property management companies on winning owner leads: SEO, websites, Google Business Profile, reviews and content. Written by Landon Murie, who grew his own property management company to 172 doors before starting Goodjuju.
Oct 27, 2026
Build your marketing budget from the math, not a percentage. Work out what one new owner is worth to you, how many you need this year and what each channel really costs per owner lead. With our example numbers ($180 a month per door, 36 months, a 20% close rate and $300 per owner lead), adding 20 doors takes 100 owner leads and about $2,500 a month. Then add the fixed costs most budgets forget, and judge the budget by cost per signed owner.
Read the guide →
Oct 20, 2026
To convert more property management leads, reach the owner within minutes, open with a short text that asks one question about their rental, and keep following up for about two weeks with a mix of texts, email and calls. On the first call, let the owner talk, explain the rent evaluation and what comes next, and keep it low pressure. Then track your close rate by lead source, so you know which leads are worth paying for.
Read the guide →
Oct 10, 2026
On October 5, 2026, Google updated its guide to helpful content. Its quality raters now judge four things in a page's main content: effort, originality, skill and accuracy, along with who made it, how and why. For property managers, that means fewer pages written to fill a blog calendar and more pages built from what only you know: your market, your numbers, your process and the questions your owners actually ask.
Read the guide →
Jul 6, 2026
A local SEO checklist for a property management company covers the work around your Google Business Profile: the same name, address and phone on every listing, a real page for each city you manage in, reviews requested from every owner and tenant, links from local partners, and tracking that counts owner leads apart from tenant inquiries. Score yourself on the 20 checks below. Whatever you leave unticked is your fix list.
Read the guide →
Jun 22, 2026
Property managers get found in ChatGPT and other AI tools the same way they rank on Google: a clear website, an active Google Business Profile, consistent listings, real reviews and real mentions on other sites. AI tools lean hardest on plain facts, like which property types and areas you cover and how your fees work, so put those in words on your site. Then test what AI says about you each month, and ask every lead how they first heard about you.
Read the guide →
Jun 20, 2026
Property management keywords are the phrases rental owners type when they look for a manager, like "property management [city]", "property management fees [city]" or "how to evict a tenant in [state]". Aim your home page at your main city search, give every other keyword group its own page, and keep tenant searches off your owner pages. The same research feeds AI search, because Google's AI features answer by running related searches.
Read the guide →
Jun 17, 2026
How long SEO takes for a property management company depends on where you start. With a decent foundation, meaning a working website, an active Google Business Profile and some rankings already, expect real movement in about 2 to 4 months. From a low baseline, plan on 6 to 10 months, and in a competitive metro, 12 to 18. These are estimates from our own client work, and because Google decides rankings, no honest SEO company can promise a timeline.
Read the guide →
Jun 15, 2026
Specialist property management SEO plans mostly run about $1,000 to $2,500 a month. Basic help costs $300 to $800, and competitive multi-city campaigns run $2,500 to $5,000 or more, depending on how competitive your market is, how many cities you target and what shape your website and Google Business Profile are in. Using an example fee of $180 a month per door kept for 36 months, each new door is worth about $6,480, so a $2,000 a month plan pays for itself at about 4 new doors a year.
Read the guide →
Jun 10, 2026
To do an SEO audit for a property management company, check things in the order owners find you: your Google Business Profile and map pack first, then whether Google can crawl and index your site, then your service, city and blog pages, then local links, reviews and lead tracking. Free tools like Search Console, PageSpeed Insights and your Business Profile dashboard cover most of it. Fix whatever is stopping leads this week, your profile and main pages this month, and content, links and reviews over the quarter.
Read the guide →
Jun 5, 2026
A technical SEO checklist for a property management website starts with four things: pages that load fast on a phone, pages Google can crawl and index, city pages that aren't near-copies of each other, and service pages with enough real detail to rank. After that, check your site structure, how your software shows your rental listings, and your schema markup. Score your site on the 20 checks below with free tools; whatever you leave unticked is your fix list.
Read the guide →
Feb 26, 2026
In the Lab is Goodjuju's YouTube podcast for property management companies. In episode one, Landon Murie, Jivko and Tamara explain why owners still find managers through Google's map results, why AI search work is mostly good SEO, and which habits, like generic blogs and bought links, waste money. Watch the episode or read the full transcript below.
Read the guide →
Feb 7, 2026
To get into the map pack, keep your Google Business Profile active and accurate: set "Property management company" as your primary category, keep your name, address and phone identical everywhere, add real photos of your office and team, and point the profile's links at your rental analysis form. Then ask every owner and tenant for a review, reply to each one with local detail, and post a weekly win. Google ranks local results on relevance, distance and prominence, and distance is the one you can't control, so the work goes into the other two.
Read the guide →PROPERTY MANAGERS
Landon records a walkthrough of your website, rankings and competitors, with a game plan you can use with or without us. No pitch.
Get your analysis →