The founder and Author: Landon Murie
From 0 to 172 doors in 15 months. Then he built the agency he couldn't find.
Landon Murie is the founder & CEO of Goodjuju. Before this was a marketing agency, it was his own property management company. He knows the work because he's done the work and for the last 8 years he has helped 300+ property managers stop guessing and start growing.
Goodjuju's results under Landon's leadership.
Eight years of focused, PM-only marketing, measured in sites shipped, leads delivered, and dollars moved for clients.
Why Landon built Goodjuju.
The short version: he lived inside a property management business before he ever did SEO and marketing. That changes everything about how Goodjuju works.
Before Goodjuju, Landon started his own property management company from scratch. No book of business, no inherited portfolio, he didn't like the SEO and marketing offerings available, so he learned how to build his own website (with help) and started diving deep into SEO. In 15 months he grew that company from 0 to 172 doors. No large investor portfolios — mostly single-family rental owners. His father was the broker, dealing with health issues and living in another city, and couldn't help manage. The company fell apart as his father's health declined, and he eventually passed away.
Landon learned what every PM eventually learns: the marketing options out there are mostly built by people who have never managed a property. Generic local agencies don't get the nuances of property management. Cookie-cutter PM website vendors think a PM site is a brochure. PM lead-gen providers sell price-sensitive tire-kickers (bad owners) to several PMs at once, and call it a win.
"I needed marketing that understood doors, owners, and conversions, not just clicks. Nobody was building it."
That's the gap Goodjuju fills. It's a marketing agency built for property managers, by a property manager. Every site shipped, every SEO strategy run, every campaign launched is shaped by someone who has actually dealt with property owners, tenant requests, and the arguments in between.
Eight years and 300+ property managers later, that's still the operating principle. Goodjuju turns down work outside the PM vertical. The team isn't padded with junior account managers who Google "what is a PM", Landon hires people with the potential and teaches them everything they need to know.
If you're a property manager who's tired of guessing whether your marketing is working, Landon built Goodjuju for you.
Earned status where you APPLY, and few accepted.
Contributing on the platforms industry leaders actually read, covering marketing, growth, and the realities of running a PM business.
A self-proclaimed nerd. In the weeds, on purpose.
Overall SEO
What's actually moving rankings right now, and what's just noise PMs are paying for.
Website Design
He built most of gogoodjuju.com himself (hint hint). PM sites that convert, not just look pretty.
Hyper-Local SEO
The channel where our clients get most of their leads. Map pack, neighborhood pages, the whole stack.
Facebook Ads
He built the framework Goodjuju uses for client ad accounts, creative, audiences, and the math.
Brand Strategy
Positioning a PM company to actually win their ICP, not just look generic-but-polished like the rest.
Custom AI
Built three internal SaaS / tools the team uses daily. Can't share the details here, ask in a call.
Verified by the industry. Ranked by your PM peers.
Our performance is independently measured and published by PropertyManagement.com — the industry’s Vendor Performance Index (VPI). Real third party client survey data.
Updated: April 23, 2026
A month-to-month Marketing and SEO Agency started by a property manager, for property managers. Stunning websites built to convert owners, obsessive local SEO to get you found where they are looking to hire, review generation to build trust, and building your brand authority to show Google and LLMs you are for real. Since 2018.
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The human behind the work.
A workaholic with a beach habit.
Landon will be the first to admit it, he loves the work, sometimes to his own detriment. The kind of founder who'll glance up from a Loom recording at 11pm and realize he forgot dinner. Goodjuju's COO, Jivko, has made it his unofficial second job to keep Landon balanced, protecting calendar space, forcing PTO, and occasionally hiding the laptop.
When he does step away, he goes far. Landon is a frequent international traveler and a regular fixture in Phuket, Thailand, where he owns a couple of beachfront vacation rental properties. He calls those trips "staycations", half because he's back at his own front door, half because he can't help running numbers on the rental market while he's there.
It's a fitting hobby for someone who's spent a decade in property management: even on vacation, he's reading the comps.
Why he stays in this niche.
Two reasons, and they pull in opposite directions.
The first is frustration. Every week Landon hears something on a popular industry podcast or at an event that genuinely pisses him off, bad advice repeated as gospel, vendors selling fairy tales to PMs who don't know better. He remembers being in those shoes, looking for the truth and finding mostly noise. So he stays loud about it.
The second is the win emails. The random text from a client who just landed their biggest portfolio takeover. The screenshot of a packed inbox after a launch. The "you changed our business" voicemail. Those make Landon's week, and the whole Goodjuju team's. That feedback loop is most of why he hasn't gotten bored after eight years.
Landon's playbook, written down.
The Goodjuju SEO process, tools & resources, fully broken down.
The entire SEO playbook Goodjuju runs for clients: every step, every tool, every internal resource. Landon built and designed this page himself, it's the most honest look at how the agency actually operates.
Open the playbook →How to get property management leads, at every stage and cost-per-lead.
A full breakdown of where PM leads actually come from, what each channel costs, and which ones make sense at each stage of growth. No fluff, no vendor pitches, just the math.
Read the post →Keywords for property management, the baseline behind every site & campaign.
The keyword foundation under any serious PM website or SEO play. The terms that actually convert, the ones that waste budget, and how Landon's team builds a real targeting map.
Open the resource →The property management SEO guide, step-by-step implementation.
A full walk-through of how to actually implement SEO on a PM website, in order. The same sequence Landon's team runs on client sites, written so a PM can follow it themselves.
Open the guide →Want to see what we've built
for other PMs?
Goodjuju is the work, not the founder. Browse the websites, the SEO case studies, and the campaigns we've shipped for property managers across the country.
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