FOUNDER AND CEO, GOODJUJU MARKETING
Landon Murie
He grew his own property management company from 0 to 172 doors. Then he built the agency he couldn’t find.
Before he founded Goodjuju, Landon ran his own property management company. He knows the work because he’s done the work, and since 2018 he has helped property managers across the country stop guessing about their marketing and start growing.
172 doors
Grown in 15 months at his own company, Ease Property Management, before Goodjuju
Since 2018
Running Goodjuju, a marketing agency for property managers only
400+
Websites built or redesigned for property managers
200+
Property managers on monthly SEO, hosting or website plans
#1 of 91
Vendors ranked on PropertyManagement.com, October 2026
In the Lab
Host of Goodjuju’s YouTube show for property managers
HIS STORY
Why Landon built Goodjuju.
The short version: he lived inside a property management business before he ever did SEO and marketing. That changes everything about how Goodjuju works.
Before Goodjuju, Landon started his own property management company, Ease Property Management, from scratch. No book of business, no inherited portfolio. He didn’t like the SEO and marketing offerings available, so he learned how to build his own website (with help) and started diving deep into SEO. In 15 months he grew that company from 0 to 172 doors, mostly single-family rental owners rather than large investor portfolios.
His father was the broker. He was dealing with health issues and living in another city, and couldn’t help manage. The company fell apart as his father’s health declined. His father eventually passed away.
Landon learned what every property manager eventually learns: the marketing options out there are mostly built by people who have never managed a property. Generic local agencies don’t get the nuances of property management. Cookie-cutter PM website vendors think a property management site is a brochure. Lead-gen providers sell price-sensitive owners to several property managers at once, and call it a win.
“I needed marketing that understood doors, owners, and conversions, not just clicks. Nobody was building it.”
That’s the gap Goodjuju fills: a marketing agency built for property managers, by a property manager. Every site shipped, every SEO strategy run and every campaign launched is shaped by someone who has dealt with property owners, tenant requests and the arguments in between.
Eight years, more than 400 websites and 200+ property managers on monthly plans later, that’s still the operating principle. Goodjuju turns down work outside property management. The team isn’t padded with junior account managers who have to Google “what is a PM”. Landon hires people with potential and teaches them everything they need to know.
If you’re a property manager who’s tired of guessing whether your marketing is working, Landon built Goodjuju for you.
EXPERTISE
A self-proclaimed nerd. In the weeds, on purpose.
Overall SEO
What’s actually moving rankings right now, and what’s just noise property managers are paying for.
Website design
He designed much of gogoodjuju.com himself. Property management sites built to convert owners, not just look pretty.
Hyper-local SEO
The channel where our clients get most of their leads: the map pack, neighborhood pages, the whole stack.
Facebook ads
He built the framework Goodjuju uses for client ad accounts: the creative, the audiences and the math.
Brand strategy
Positioning a property management company to win the owners it wants, instead of looking generic-but-polished like everyone else.
Custom AI
He built three internal tools the team uses every day. Ask about them on a call.
WHERE HE WRITES
Contributor to the publications business owners read.
Landon writes about marketing, growth and running a property management business. Every article is listed on our In the Media page.
ON THIS SITE
Guides Landon has written.
START HERE
Landon’s playbook, written down.
01
The property management SEO guide
The full walkthrough of how to do SEO for a property management company, in order. The same sequence Landon’s team runs on client sites, written so a property manager can follow it.
Read it →02
How to get property management leads
Where owner leads actually come from, what each channel costs, and which ones make sense at each stage of growth.
Read it →03
Keywords for property management
The keyword foundation under any serious property management website or SEO plan: the terms that convert and the ones that waste budget.
Read it →04
The 2026 lead source report
Goodjuju’s study of 2,525 owner leads across 35 client companies: where they came from and which channels convert.
Read it →OFF THE CLOCK
The human behind the work.
A workaholic with a beach habit.
Landon will be the first to admit he loves the work, sometimes to his own detriment. He’s the kind of founder who glances up from a Loom recording at 11 p.m. and realizes he forgot dinner. Goodjuju’s CRO, Jivko, has made it his unofficial second job to keep Landon balanced: protecting calendar space, forcing time off and occasionally hiding the laptop.
When he does step away, he goes far. Landon travels internationally and spends a lot of time in Phuket, Thailand, where he owns a couple of beachfront vacation rentals. Even on vacation, he’s reading the comps.
Why he stays in this niche.
Two reasons, and they pull in opposite directions.
The first is frustration. Every week Landon hears something on a popular industry podcast or at an event that genuinely gets under his skin: bad advice repeated as gospel, vendors selling fairy tales to property managers who don’t know better. He remembers being in those shoes, looking for the truth and finding mostly noise. So he stays loud about it.
The second is the win emails. The text from a client who just landed their biggest portfolio takeover. The screenshot of a packed inbox after a launch. The “you changed our business” voicemail. Those make Landon’s week, and the whole team’s.
FIND LANDON ELSEWHERE
Say hello.
PROPERTY MANAGERS
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