HOW GOODJUJU WORKS
● Our method, with real client results attached
How Goodjuju grows property management companies
This is our whole method, written down. For each piece: the problem it fixes, the steps we run, how we make the calls, what we refuse to do, how you'll see it working, and the client result behind it. We've worked only with property managers since 2018.
Get my free video analysis ↓THE SYSTEM AT A GLANCE
Four stages, one goal: more owners signing with you
Each piece has one job. Together they get you found, get you picked, and show you which leads turned into doors.
01
START
Free Video Analysis
A recorded walkthrough of your website, rankings, Google profile, reviews and competitors, made for your company, with a game plan you can use with us or without us.
THE PROBLEM IT FIXES
Most property managers who come to us have paid an agency before and still can't tell what was wrong. A sales call doesn't fix that. Seeing your own market, explained plainly, does.
WHAT WE DO
1
You tell us about your company
Your website, roughly how many doors you manage and what you want help with.
2
Landon or Jivko records the analysis
Your site through an owner's eyes, where you rank in the map pack and the regular results, your reviews next to your competitors', and what's costing you owner leads.
3
You get the video and a game plan
It lands in your inbox. Watch it when it suits you, and use the plan with or without us.
HOW WE DECIDE
When ads don't fit your situation
→ we say so, even though they'd add to the bill.
When you'd rather talk it through
→ reply to the video and we'll set up a call. No call is required.
WHAT WE WON’T DO
✕
Pitch you. The video teaches; price rarely comes up unless you ask.
✕
Send a generic audit. Every video is recorded for one company.
HOW YOU’LL SEE IT WORKING
You'll know within a few minutes whether we understand your market. That's the point of the video.
THE PROOF
“A real person behind a real company”
Paul Lopez of PropertySourced found Goodjuju through an online search and got a custom video back. He's grown from about 50 doors to more than 350.
Read the PropertySourced story →02
START
60-Day Game Plan
The written plan for your first two months, task by task, delivered in your first week, so you see the work before it happens.
THE PROBLEM IT FIXES
Most agencies ask for a contract and a monthly fee, then disappear for 90 days. You can't judge work you can't see.
WHAT WE DO
1
Day 1: a sync with Alex, our COO
Goals, markets, access, and who on your team we'll work with.
2
Week 1: deep-dive audit and your plan
A technical and competitor audit, then the 60-Day Game Plan with every task listed.
3
Month 1, the foundation
Tracking, technical fixes, your Google Business Profile, the review system, your topic map and the first wave of content.
4
Month 2, the build
More content, the first earned links, review requests running, and your first monthly report.
5
Month 3 on, momentum
Each report ends with next month's plan, so the work stays visible.
HOW WE DECIDE
When you're starting with a decent base
→ we expect real movement in about 2 to 4 months.
When you're starting from a low baseline
→ we plan for 6 to 10 months, and say so up front.
When you're in a competitive metro
→ we plan for 12 to 18 months, and size the plan to match.
WHAT WE WON’T DO
✕
Guarantee rankings. No honest SEO company can.
✕
Hide the work. If it's on the plan, you'll see it done.
HOW YOU’LL SEE IT WORKING
Your plan lists every task. Your monthly report shows which ones are done and what's next.
THE PROOF
Page 2 → #1 in AI
Westrom Group in Fort Worth went from page two of Google to, in Jon Westrom’s words, “number one in AI” for DFW. It spends $0 on paid ads and gets 12 to 20 qualified owner leads a month. Jon Westrom: “It took about six months.”
Read the Westrom story →03
GET FOUND
Hyper Local SEO
SEO aimed at the map pack and the searches owners make in your cities, done in four layers: on your site, off your site, local and technical.
THE PROBLEM IT FIXES
A lot of SEO stops halfway. The site gets tidied up, nobody builds anything off the site, and you stay invisible in the map pack where owners pick a manager.
WHAT WE DO
1
Setup
An on-site overhaul, competitor research, Google Business Profile optimization, 50 or more business listings and your CRM set up.
2
Keyword research
The searches owners actually make in your cities, separated from renter searches.
3
On-page work for Google and AI tools
Pages structured so Google, ChatGPT and other AI tools can read who you are and what you do.
4
Profile and listings kept current
Your Google Business Profile updated and your name, address and phone consistent everywhere.
5
Map-grid tracking
Your ranking checked at points across your service area, so you see where you show up, block by block.
HOW WE DECIDE
When rankings rise but owner inquiries don't
→ we look at the website and lead quality before chasing more traffic.
When you serve several cities
→ each one gets its own useful page, not a copy with the city name swapped.
When Google's map pack and the regular results disagree
→ we work on the profile, reviews and listings, not just the website.
WHAT WE WON’T DO
✕
Judge success by traffic alone. The number that matters is qualified owner inquiries.
✕
Build thin city pages that Google treats as spam.
HOW YOU’LL SEE IT WORKING
Your report shows the map-grid heatmap, your rankings next to your competitors', and the owner leads that came from search.
THE PROOF
Page 19 → page 1
Concept 360 Property Management in Long Beach climbed from page 19 of Google to page one, and grew from about 190 doors to just under 600.
Read the Concept 360 story →04
GET FOUND
Cluster Blogging
A content plan built around five topics owners care about, each with one cornerstone post and six to eight supporting posts, published on set dates every month.
THE PROBLEM IT FIXES
Random blog posts don't add up to anything. They miss the questions owners ask before they hire a manager, and some get local laws wrong.
WHAT WE DO
1
Crawl your site first
So no topic repeats what you already have.
2
Map the plan
Five pillars with 30 to 40 topics, tied to your services and the areas you cover.
3
Write for owners
Cornerstone posts run about 2,500 words; supporting posts about 2,100. Each opens with an owner's real problem and ends with a soft next step.
4
Check the facts
Every legal claim about your state or city is checked against the source before it goes out.
5
Link and publish on schedule
Every post links to its cornerstone. Posts go out on fixed dates each month.
HOW WE DECIDE
When a topic serves both owners and renters
→ we write it for the owner, the reader who signs.
When your plan's topics are all live
→ we refresh the best performers and map the next clusters.
WHAT WE WON’T DO
✕
Publish a topic twice.
✕
Pass along a legal claim we haven't checked.
HOW YOU’LL SEE IT WORKING
Your report lists every post we published, with links, and shows the search traffic and leads that content brings in.
THE PROOF
28th → 5th on Google
PMI Equitas in Bothell, Washington, climbed from 28th to 5th in a competitive market, with content as part of the full plan.
Read the PMI Equitas story →05
GET FOUND
Authority Building
Earning links one at a time from real local businesses' blogs and from real estate companies elsewhere in your state, so Google sees you as an established local company.
THE PROBLEM IT FIXES
Most link building is volume: directory blasts and links on sites nobody visits and Google never indexed. It doesn't tie you to your market.
WHAT WE DO
1
On every SEO plan
Link building is included from the lowest plan up; bigger plans earn more links each month.
2
Find candidates
Home-service businesses near you, and property management or real estate companies at least 50 miles away in your state.
3
Screen every site against eight checks
A real business, a blog Google has indexed, an Ahrefs Domain Rating between 10 and 55, relevant to rental homes, never a competitor, one client per site, a named decision-maker, and a link we can verify.
4
Reach out personally
A short, honest note offering something useful in return.
5
Verify and track
Every link is checked live and tracked until Google indexes it.
HOW WE DECIDE
When two candidates look equal
→ we rank them by authority first, then fit with rental homes, then distance.
When a site fails one check
→ it's out, however good the rest looks.
WHAT WE WON’T DO
✕
Buy link packages or trade links.
✕
Put two of our clients on the same site.
HOW YOU’LL SEE IT WORKING
Your report lists the new sites linking to you each month.
THE PROOF
998 → 141
In one Houston search, 998 local businesses were screened down to 141 that passed every check, about one in seven.
How Authority Building works →06
GET FOUND
Google and Facebook Ads
Paid ads as a supplement while SEO builds: Google Ads for owners searching for a manager today, Facebook ads that put you on camera in owners' feeds.
THE PROBLEM IT FIXES
Many ad accounts count every call as a win and bid for clicks, so the reports look great while doors stay flat.
WHAT WE DO
1
Build paused, check everything
Each campaign is built paused, a person checks every setting, and a test lead runs end to end before launch.
2
Split by place
Searches without a city name show only to people in your area; searches that name your city can show anywhere.
3
Count only real owner leads
Only confirmed owner leads go back to Google as conversions, so it learns to find more of them.
4
Follow up fast
Every ad lead gets a text and email within minutes.
HOW WE DECIDE
When a campaign has fewer than about 15 to 30 owner leads a month
→ we bid manually; above that, we let Google bid for conversions.
When you already get more leads than you can call back
→ we tell you to skip ads for now.
When you serve one small town
→ Facebook ads usually aren't worth it, and we say so.
WHAT WE WON’T DO
✕
Count calls of any kind as conversions.
✕
Follow Google's optimization-score suggestions just to raise the score.
HOW YOU’LL SEE IT WORKING
In your client portal you rate every lead Valid, Maybe or Not a fit, mark who signed, and see your cost per valid lead.
THE PROOF
About $1,500 per signed client
Our own Facebook ads: about $9,000 of spend signed 6 clients over three months, and paid social brought in 25% of our leads in the two months to Oct 2, 2026. And when we took over one new client's Google Ads account, we found $88,397 spent and 69 “conversions”, 93% of them calls of any kind. That's the mistake we build against.
How our Google Ads work →07
GET CHOSEN
Websites Built for Owners
A custom WordPress website written for rental owners, with city pages and your rental software connected, for a one-time fee. You own it outright.
THE PROBLEM IT FIXES
Template sites look like every other manager in town, give an owner no clear next step, and crawl on a phone. Rented sites disappear when you cancel.
WHAT WE DO
1
Kickoff
Your lead designer shares examples, and you fill out a questionnaire about your company and market.
2
Homepage first
A homepage preview is usually ready in 7 to 14 days. You and your designer go back and forth until it's right.
3
The full build
City pages for the areas you serve, owner pages, and your rental software connected for listings, applications and portal logins.
4
Final review, then launch
Our SEO assistant reviews the whole site before it goes live, usually 3 to 8 weeks from kickoff.
HOW WE DECIDE
When owners and renters both visit the site
→ the design serves owner leads first; renters get a clear path to listings and the portal.
When your competitors all look alike
→ we design so you don't.
When you're also on an SEO plan
→ your website build is discounted.
WHAT WE WON’T DO
✕
Hand you a template with your logo on it.
✕
Rent you a site you lose if you leave.
HOW YOU’LL SEE IT WORKING
Website leads show up in your report and your portal, so you can see what the new site produces.
THE PROOF
0 → 15–20 leads a month
Excellence Property Management in San Jose went from no website leads to 15 to 20 a month, and grew from 100–120 doors to 260 in under two years.
Read the Excellence story →08
GET CHOSEN
Review Generation
A system that asks every owner and tenant for a review, monitors what's posted, and helps you reply.
THE PROBLEM IT FIXES
Most companies only get the reviews nobody asked for, and the asking stops whenever the office gets busy.
WHAT WE DO
1
Set up in month one
The request system is built and the first requests go out around week four.
2
Everyone gets the same request
One text and email to every owner and tenant, a follow-up, then a pause.
3
Everyone can post on Google
Every request includes a Google review button. Anyone can also send a note straight to your team.
4
Monitor and reply
Google, Yelp and Facebook are watched, and replies are calm and written for the owners reading them.
5
Report rule-breaking reviews
Reviews that break Google's rules are reported for removal; Google makes the call.
HOW WE DECIDE
When someone leaves a low rating
→ they still get the Google review button, like everyone else.
When reviews arrive in a burst
→ we slow the requests down; a steady trickle reads as real.
WHAT WE WON’T DO
✕
Filter who gets asked to post publicly.
✕
Offer incentives for reviews.
HOW YOU’LL SEE IT WORKING
Your report shows requests sent, new reviews, your rating, and the notes people sent your team.
THE PROOF
2 reviews → 60, at 5 stars
Beacon Property Management in Littleton, Colorado, went from 2 Google reviews at two stars to 60 at five stars. When Google cracked down on review gating, no Goodjuju client lost reviews.
Read the Beacon story →09
GET CHOSEN
Speed to Lead
jujuConvert, the CRM we built on GoHighLevel and include with every SEO plan: every new lead gets a reply within minutes, by iMessage, text or email, with optional AI agents to answer calls.
THE PROBLEM IT FIXES
An owner who fills out a form usually contacts more than one manager. The one who replies first, in a way that feels personal, gets the conversation.
WHAT WE DO
1
Every lead in one inbox
Forms, calls, texts and ad leads in one place.
2
A reply within minutes
An AI trained on how you write sends the first message, by iMessage where possible so it lands as a blue bubble.
3
Follow-up for owners who aren't ready
A nurture series keeps in touch until they are.
4
Optional AI agents for calls
An agent answers in your company's name, books owners and hands off to a person. We set the rules with you first.
5
Keep the owners you sign
When you want them, we set up check-ins through a new owner's first 100 days, an NPS survey every two months, and automated referral reminders.
HOW WE DECIDE
When owners chose you for the personal touch
→ we keep a person on the phone and use AI only for after-hours or overflow.
When a caller asks if they're talking to AI
→ the agent says yes.
When a call sounds like an emergency
→ it follows your rules; anything dangerous goes to 911 first.
WHAT WE WON’T DO
✕
Turn on AI agents where they'd hurt how you run your company.
✕
Let an agent treat callers differently; fair housing rules apply to every call.
HOW YOU’LL SEE IT WORKING
Every reply, call transcript and summary sits in jujuConvert, next to the lead it belongs to.
THE PROOF
27% → 92% reply rate
In Goodjuju's own account, switching first replies to iMessage raised our lead reply rate from 27% to over 92%. These are our numbers, not a client's.
See jujuConvert →10
PROVE IT
LEAP Report
Lead Engine And Proof: a monthly report in your client portal that follows every lead to signed or lost, with a recorded video walkthrough.
THE PROBLEM IT FIXES
Most agency reports are charts that go up. They rarely say how many owners called, which ones were real, or which signed.
WHAT WE DO
1
Every lead logged
Each form and call recorded with its source, from search, ads, referrals or your profile.
2
You rate the leads
Valid, Maybe or Not a fit, with a note on why, so the work aims at the leads you want.
3
Signed or lost
You mark which leads became clients, and the report shows what that's worth.
4
Everything else in one place
Map-grid rankings, competitors, profile views, traffic, links, content, reviews and citations.
5
Explained on video
A walkthrough recorded for you each month, ending with next month's plan.
HOW WE DECIDE
When leads rise but signings don't
→ we look at lead quality and follow-up before spending more on traffic.
When a lead source keeps producing poor fits
→ we shift effort away from it.
WHAT WE WON’T DO
✕
Send a dashboard and disappear.
✕
Count a lead as a win before you've rated it.
HOW YOU’LL SEE IT WORKING
This is how you see everything else working.
THE PROOF
41 leads, 25 from SEO
One client month from a real LEAP Report: 41 leads in total, 25 of them from search, 61% of everything. Willis Allen of Concept 360: “Every month I get a report of what was done, exactly where the money went…”
See the LEAP Report →WHAT WE DON'T PROMISE
No guaranteed rankings. Here's what you get instead.
No honest SEO company can promise rankings, because Google decides them, and we won't pretend otherwise. We give you estimates based on where you're starting and how competitive your market is, and we stand behind the work.
What you can count on: you'll see the plan before the work starts, and you'll see every lead and what came of it each month. Every plan is month to month, your website is yours outright, and the links and posts we placed stay up. If it isn't working, tell us and you're out, and where we had a hand in the problem, we refund.
We've worked only with property managers since 2018. As of October 2026, our clients rank us #1 of 91 vendors on PropertyManagement.com's client-rated leaderboard.
GLOSSARY
The words we use, in plain English
Owner lead
An inquiry from a rental owner or investor who wants a property manager. Not a renter, tenant or vendor.
Door
One rental unit under management. Growth for a property management company means more doors.
Map pack
The three businesses Google shows on a map for local searches like "property management near me."
Google Business Profile
Your free listing on Google Search and Maps: hours, photos, reviews and posts.
Map grid
Your ranking checked at points across your service area, shown as a heatmap.
Citations
Directory listings with your company name, address and phone number, kept identical everywhere.
Cornerstone and supporting posts
One in-depth post on a topic, plus narrower posts that answer related questions and link back to it.
Domain Rating
Ahrefs' 0 to 100 score for how strong a website's links are.
Valid, Maybe, Not a fit
How you rate each lead in your client portal, so the work aims at the leads you want.
Speed to lead
How fast a new lead hears back from you. Minutes beat hours.
Owner leads per 1,000 visitors
How many owner leads your website turns out of every 1,000 visitors. Across 35 of our clients, the middle company gets 8.9.
LEAP Report
Lead Engine And Proof: Goodjuju's monthly report and video walkthrough.
QUESTIONS
What property managers ask about how we work
Does every client get every piece?
The method is the same for everyone. How much of each piece you get scales with your plan and how competitive your market is. Ads and AI agents are optional and only make sense for some companies.
How long before it works?
With a decent base, expect real movement in about 2 to 4 months. From a low baseline, plan on 6 to 10. In a competitive metro, 12 to 18. Your free video analysis includes an estimate for your market.
Do you guarantee rankings?
No, and no honest SEO company should. Google decides rankings. We guarantee the work, show you all of it, and track the leads it produces.
What happens if I leave?
Plans are month to month with 15 days' notice, and if it isn't working, tell us and you're out. Your website is yours outright, the links and posts we placed stay up, and Google Ads campaigns are exported to you.
Who does the work?
A team that works only with property managers, led by Landon Murie, who owned a property management company before starting Goodjuju, and Jivko Stefanov, our CRO.
Why publish all of this?
So you can check our work, and so you can judge any agency by the same standard: what they do, how they decide, and what it produced.
START HERE
See the method applied to your market
Get a free video analysis. Landon or Jivko walks through your website, rankings and competitors, and shows which pieces would move the needle first for you.